Motivo Insights is an independent consumer insights agency that partners with advertisers and marketers to identify opportunities to connect with youth, urban, and Hispanic consumers.
Deep and meaningful consumer understanding is vital to a brand’s success and livelihood. Motivo Insights uncovers essential consumer motivations and provides focused recommendations and solutions, creating opportunities for businesses to connect with their target audience.
Services:
- Strategic Planning
- Consumer research project management (qualitative and quantitative)
- Focus group moderating (bilingual available)
- Pilot and program testing
- Research using traditional and non-traditional methodologies
- Online discussion boards
- Product testing
- Brand strategy ideation
- New business pitches