Today’s Millennials posses a fluid and complex identity that is defined in part by their cultural point of view. In order to fully understand the motivations of this increasingly influential consumer we utilize a hybrid approach to consumer insights that leverages a combination of:

 

  • Traditional Qualitative Research (Focus groups, IDIs [In Depth Interviews], etc)
  • Fresh, Forward-facing Qualitative Techniques (Video journals, Online video chats, Social media image boards, etc)
  • Quantitative Research (Syndicated study analysis, Online surveys, etc)