We implement strategic, culturally-inspired solutions to understanding the motivations that drive consumer behavior. These insights are then translated into brand-building recommendations to engage consumers more effectively.
While Motivo Insights is best known for conducting consumer research with Hispanic and African American Millennials, we regularly engage “general market” respondents as well. This is important in order to understand the larger cultural context in which Millennials live.
Millennials, regardless of ethnic background, borrow and integrate cultural experiences from the world around them. In order to understand them, we must understand the various aspects of their culturally diverse lifestyle.